Yeshen’s interview on Eat Work Art

Yeshen was interviewed by the team at Eat Work Art.

Our studio was based at the Hackney Downs complex for a year years so it was cool to chat all things photography and Squarespace while showcasing some lovely studio images shot by their team.

Can you give us your insights into product photography? What changes has the field seen in recent years, or how have you seen it evolve?

“Product photography has been around since the 1940s but my business really started alongside the rise in online selling and events for makers and designers. Platforms like Etsy and Folksy have ceramicists and textile designers the opportunity to sell direct to their customers but they need professional photos. “A good photo is worth a 1000 sales", as I like to say!”

How can creative brands keep up in a world where this kind of photography has changed?

“I would recommend using a professional photographer and stylist one to three times a year for your main images (press shots, website headers, printed materials) and for the rest of your images, investing time in setting up and learning how to use some basic lighting equipment. Keep up with new tech and ways of working for sure but, honestly anything on the phone can be a huge distraction — you can take great photos with a cheap digital camera, good lighting and the most important thing — patience. “