Yeshen Venema


Workshops, events, the shoot highlights, locations and behind the scenes stories from Photographer Yeshen Venema.

New Designers Start Up Day, 29 June

I'll be speaking here for the third year running alongside some lovely people from the craft and design industries. This is a great opportunity to pick up tips on selling online, getting press, licensing, legal and copyright not to mention product photography! The event happens at the Business Design Centre on Upper St, Islington. Angel tube is 5 mins walk.

Use code NDDESIGNTRUST to get 25% off day tickets in advance for £10.50 instead of £16 on the door.

Book online now here. If you have a shoot with us before, I have some free tickets for you - let me know!


10.30am: Patricia van den Akker, Director of The Design Trust:
Why creative businesses fail.

Patricia van den Akker is the Director of The Design Trust, the online business school for designers and makers, and the organiser and host of this free one-day event. Patricia will start with a big welcome, and will kickstart the day with her inspiring (!) talk on: ‘6 most common reasons why creative businesses fail, and how
you can avoid this.’

11am: Rachael Taylor: How to become a professional surface pattern designer
Rachael Taylor, well-known surface pattern designer & Founder of the online business school for surface pattern designers Make It In Design, will talk about what it REALLY takes to make it in the surface pattern design industry, and she will share her top tips, practical advice and story of how she has made it.

11.45am: Interview Sarah Hamilton: Life as a designer & how to work with trade
Sarah Hamilton is an illustrator and visual artist who has worked for over 20 years as a surface pattern designer and consultant. In 2015 she launched the Just A Card campaign to support indie retailers and creatives, and encourages them to work together. In this interview with Patricia she will talk about her journey
as a designer, and how to work with others, especially clients and trade.

12.15pm: Yeshen Venema: Without a quality photo your product is only 50% made.
Yeshen Venema, ‘the designer maker’s favourite photographer’ according to COADG, will show you why professional photography is so crucial for your success. Using lots of visuals and a few case studies he’ll share countless tips from 5 years’ experience running his own studio.

12.45pm: Interview Sinead Koehler & Angel Monzon: How to sell contemporary craft
Sinead Koehler, the Founder of the popular Crafty Fox Markets in London who focus on new makers selling quirky handmade products, and Angel Monzon, co-Founder of Vessel Gallery in West London, who represent the best in contemporary craft and design by British and international studio artists and brands, will be
interviewed by Patricia about how to sell craft, how to position yourself, how to apply for events or approach galleries and much more.

1.30pm: William Miles Briffa & Co and Anti Copying in Design (ACID) on Intellectual Property
Intellectual property and how to protect yourself from copying can be one of the trickiest parts of your creative business - but also one of the most profitable! In this practical session William will be talking about how to protect your creative ideas and create a positive strategy for your intellectual property.

2pm: How to start selling online with Etsy
A successful London-based Etsy seller will join us to talk about getting started with selling on Etsy with loads of practical tips to start selling your creative and handmade products online very quickly.

2.30pm: Andrew Tanner: My career as a product designer
For the last 20 years Andrew Tanner, who is the Design Manager at Sainsbury’s, will talk about his career as a product designer. From starting his own business and partnership, to design consultant for Poole Pottery and Royal Stafford, and more recently he worked for NEXT, Joules and now Sainsbury’s. Learn from Andrew what
it takes to create your design career, the decisions he had to make, the jobs he had and how to keep going.

3pm: Interview Katrina Burroughs & Sue Herdman on how to get into the press
Katrina Burroughs is a design journalist who writes for The Sunday Times, and the FT How To Spend It. Editor, writer and media consultant Sue Herdman is the former Editor of the National Trust Magazine, and Ceramic Review. Kat and Sue will be interviewed by Patricia about how to get into the press.

4pm: The finale
Patricia van den Akker, Director of The Design Trust, and organiser of this event will bring this exciting, full on day to a close with her final thoughts and tips.