First impressions

13 Apr

I'll bet you'll scan this page, including the image below, and move on to another in less than 5 seconds.

Still with me?

I was thinking today about how fast we digest content. When I'm editing 150-200 images from a typical product shoot, I'm scanning through at quite a rate, but there are some images (such as the one above) that make me stop.

I'm sure it's a combination of things, but for me, principally it's about light and composition.

Photography deserves dedicated time - first impressions count more now than ever before.

The great images may sometimes be created by chance, but it's always within the wider context of diligent work.