What is the inspiration behind your patterns and work?
Inspiration comes from all over! Often it's an eclectic mix of sources, influencing different aspects of the final cloth. From architectural angles, to a Sonia Delauney painting, a sunset sky or a garden full of flowers. I'm coming to appreciate the changing seasons with the varying light, evolving landscape and the feeling those small seasonal moments bring.
How does sustainability weave into your practice?
As a weaver, craftsmanship, quality and using local manufacturers are really important to me. All of my products are made in the UK – designed and sampled in my London studio and then woven in Wales. I love being a smaller business as I can control where things come from and how they are made.
How did you find/decide to work with Yeshen?
I had been recommended Yeshen by a number of makers at my studio in Cockpit Arts. I loved how great their products looked, with simple modern styling. It was also helpful that his studio is in London!
How would you describe your experience of working with Yeshen?
As my first ever photoshoot, I wasn’t too sure of what to expect for the afternoon shoot. I automatically felt at ease with Yeshen and Mugdha and like I was in a safe pair of hands. They both listened to my requirements, and managed to get so many beautiful photos in a short space of time which really reflected my brand. They worked smoothly and efficiently – overall a great time!
Did you use the Shoot prep resources? How did you find working with them?
I made sure I read through all the tips on the website. I had a clear idea of what props I wanted to use and the type of shots I was after. The resources helped me feel prepared, as well as get a sense of what was achievable in the studio.
Did you have photos of your work taken before? How was this experience different?
Up until working with Yeshen, I had always taken my own photographs, which was often based on guess work without the right equipment. It was so great having someone who is so talented and professional step in.
What was the impact of the images on your practice? How did you use them?
The images have really elevated my website and given my brand a fresh and focused new look. I have sent the images to press, used them as product shots online and frequently post them on my social media accounts. I have had really positive feedback about the photos.
Would you recommend us to others?
Absolutely I would recommend you, I think I already have! The whole process felt very easy, and I am so chuffed with the outcome.
What would your advise be for other makers preparing for a shoot?
Definitely come along on the day with a clear idea of what you are wanting to achieve. I started by finding inspiration on Pinterest and deciding on what props I might need to contextualise my products. I had a list of shots in order of priority and a collection of objects and foliage to swap in to match individual products.
Read more about Rowenna on her website: www.rowennamason.co.uk