I'll be speaking here for the third year running alongside some lovely people from the craft and design industries. This is a great opportunity to pick up tips on selling online, getting press, licensing, legal and copyright not to mention product photography! The event happens at the Business Design Centre on Upper St, Islington. Angel tube is 5 mins walk.
Use code NDDESIGNTRUST to get 25% off day tickets in advance for £10.50 instead of £16 on the door.
Book online now here. If you have a shoot with us before, I have some free tickets for you - let me know!
THE DESIGN TRUST START UP DAY AT NEW DESIGNERS – THURS 29 JUNE
10.30am: Patricia van den Akker, Director of The Design Trust:
Why creative businesses fail.
Patricia van den Akker is the Director of The Design Trust, the online business school for designers and makers, and the organiser and host of this free one-day event. Patricia will start with a big welcome, and will kickstart the day with her inspiring (!) talk on: ‘6 most common reasons why creative businesses fail, and how
you can avoid this.’
11am: Rachael Taylor: How to become a professional surface pattern designer
Rachael Taylor, well-known surface pattern designer & Founder of the online business school for surface pattern designers Make It In Design, will talk about what it REALLY takes to make it in the surface pattern design industry, and she will share her top tips, practical advice and story of how she has made it.
11.45am: Interview Sarah Hamilton: Life as a designer & how to work with trade
Sarah Hamilton is an illustrator and visual artist who has worked for over 20 years as a surface pattern designer and consultant. In 2015 she launched the Just A Card campaign to support indie retailers and creatives, and encourages them to work together. In this interview with Patricia she will talk about her journey
as a designer, and how to work with others, especially clients and trade.
12.15pm: Yeshen Venema: Without a quality photo your product is only 50% made.
Yeshen Venema, ‘the designer maker’s favourite photographer’ according to COADG, will show you why professional photography is so crucial for your success. Using lots of visuals and a few case studies he’ll share countless tips from 5 years’ experience running his own studio.
12.45pm: Interview Sinead Koehler & Angel Monzon: How to sell contemporary craft
Sinead Koehler, the Founder of the popular Crafty Fox Markets in London who focus on new makers selling quirky handmade products, and Angel Monzon, co-Founder of Vessel Gallery in West London, who represent the best in contemporary craft and design by British and international studio artists and brands, will be
interviewed by Patricia about how to sell craft, how to position yourself, how to apply for events or approach galleries and much more.
1.30pm: William Miles Briffa & Co and Anti Copying in Design (ACID) on Intellectual Property
Intellectual property and how to protect yourself from copying can be one of the trickiest parts of your creative business - but also one of the most profitable! In this practical session William will be talking about how to protect your creative ideas and create a positive strategy for your intellectual property.
2pm: How to start selling online with Etsy
A successful London-based Etsy seller will join us to talk about getting started with selling on Etsy with loads of practical tips to start selling your creative and handmade products online very quickly.
2.30pm: Andrew Tanner: My career as a product designer
For the last 20 years Andrew Tanner, who is the Design Manager at Sainsbury’s, will talk about his career as a product designer. From starting his own business and partnership, to design consultant for Poole Pottery and Royal Stafford, and more recently he worked for NEXT, Joules and now Sainsbury’s. Learn from Andrew what
it takes to create your design career, the decisions he had to make, the jobs he had and how to keep going.
3pm: Interview Katrina Burroughs & Sue Herdman on how to get into the press
Katrina Burroughs is a design journalist who writes for The Sunday Times, and the FT How To Spend It. Editor, writer and media consultant Sue Herdman is the former Editor of the National Trust Magazine, and Ceramic Review. Kat and Sue will be interviewed by Patricia about how to get into the press.
4pm: The finale
Patricia van den Akker, Director of The Design Trust, and organiser of this event will bring this exciting, full on day to a close with her final thoughts and tips.
2016 saw us create two very special location shoots in Wales at The Welsh House Cottages. This year we wanted to find a property a little closer to London and in a different style - enter The Forge in Hampshire.
This glorious Georgian/Victorian home in Holyborne featured beautiful lime-washed walls, antiques galore and spring blooms overflowing from the cottage garden. Our host Juliet is an old friend of our stylist Hilary Lowe so the vibes were good! Hilary brought her usual car load of lovely props up from Wales and as always was meticulously planned. It was chilly but the sun was not absent - a wonderful break from our London studio.
We were happy to support The Design Trust Business Club and Dream Plan Do buy creating a special offer for the members, this meant we had products from all over the UK - even the Outer Hebrides in the case of Shoreline Stoneware.
Here's some highlights from the shoot which included Galapagos Designs, Thornback&Peel, Shoreline Stoneware, Mamws Interiors, Damson&Slate. Wilton St Craft, Little Toy Co and many more!
Preparing our clients for their shoot is crucial. It's important to us they get the best value for money and its all about that prep. I often do talks on product photography (most recently at New Designers One Year On) and mention it.
So we have fully updated the 'How to Prepare for your Photoshoot' resource, previously a pdf it is now an interactive part of this website. The resource is password protected so please email me if you want access.
The makers love it!
The shoot prep guide was incredibly helpful, I liked the fact its all there laid out in black and white, what I’ll need to do, consider, costings etc. Super helpful!
Claire Vine, Textile Designer
I've been emailing blogs and magazines all week, asking for features. Having the bank of photos to draw from is so brilliant. I don't need to think about it - I know they are clear, calm, well composed and attractive. It's been so helpful already.
Trudi Murray, Artist
I love sharing product photo tips, the way I see the more my clients know about what I'm doing and why the better the end result.
I've recently written posts for several leading blogs, see links below and please do share!
Mollie Makes, Creative Business series.
10 Tips to improve your Product Photography
Meet the Designer/Maker's Favourite Photographer
Confessions of a Design Geek
How to Photograph your Products
Back in August (wearing a t-shirt rather than a wooly jumper) stylist Annabel Lam and I worked with the Zetteler team to create the photos for their new online shop The Z List.
The shop is not profit-driven; the proceeds of each sale are split fairly between the shop, the makers and a rolling programme of charities and causes that are important to the Zetteler team = awesome!
We spent the day working with a range of coloured papers from GF Smith, finding complementary colours for each product. We loved the range, it's so cool to see a curated shop that really comes from the heart. Many of the makers are local Hackney folk who produce work in small batches so you can be sure you are getting something both handmade and original.
Here's a sample of the shots, head to www.the-z-list.co.uk to shop now!
Here's where you can hear me presenting and doing product photo demos this month:
19 November: Just Got Made Breakfast, Somerset House. Presentation focussing on product photography for designer/makers.
Our stylist Mugdha Sapte has created a range of custom surfaces for the studio. These are now used on many of our shoots, see the surfaces and some styled shots below. These are great for adding texture and depth to product shots. We can create custom colours/effects to order, contact us for more info.
Examples from shoots
Following our first trip to West Wales in May, we returned to work once again with the talented stylist Hilary Lowe. This time we used two cottages from The Welsh House location in a remote part of Carmarthenshire.
The weather was quiet different, while May was mostly glorious sunshine but on this trip we were treated to mist and drizzle. Thanks to some crafty long exposures (the stone floors were a great help with that) we created some wonderful images.
If you are interested in getting involved with future location shoots, in 2017 we'll be using a location closer to London. Drop a line for more info.
During London Design Festival I staged my first exhibition alongside furniture designer/maker Sebastian Cox. The show was part of the first South East Makers Club, a series of events connecting Depford, New Cross, Brockley and Peckham. Chooisng the images to print from fours years of shoots was quite a challenge! This will be the first of many shows, I've got the exhibition big now. I'll be starting to sell photographic prints through my website in 2017 - stay tuned.
We met some lovely people, many who lived locally and enjoyed discovering this new space. I must say a big thanks to my studio assistant Mugdha who was a huge help in staging the exhibition.
The weekend's events also included talks, studio tours at Cockpit Arts , a 'designers pub quiz' plus a wonderful show called 'Gradient' held at Simple Shape studio in Brockley, read a review at: www.simple-shape.com/journal/gradient-post
Photos below. Look out for more from the South East Makers in 2017!